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Bono’s Laser Stage Suit by Moritz Waldemeyer


It’s taken a while, but German-born designer Moritz Waldemeyer has sent some official pictures of the laser suit he created for U2 singer Bono for their current world tour.

The suit, featuring 240 lasers, was created for the group’s 360° tour, which started last summer.

More Dezeen stories about Moritz Waldemeyer:

Customised guitars for OK Go (January 2010)
Bono’s laser jacket (first pictures, July 2009)
OK Go stage costumes (November 2007)
Laser dresses for Hussein Chalayan (October 2007)
Video dresses for Hussein Chalayan (April 2007)
Hussein Chalayan runway show in Paris (March 2007)

Here’s some info from Waldemeyer, written at the start of the tour in July last year:


U2: Bono’s Laser Stage Suit

U2’s 360 tour opened with a spectacular show at Barcelona’s Camp Nou Stadium, using the Waldemeyer-designed jacket in the encore for a truly memorable grand finale. The jacket offsets the tradition of the spotlight, which alienates the performer from his crowd, as Bono is able to project his own light onto thousands. It provides an interactive and personal element to the show whereby individual members of the audience are literally connected to Bono for an instant through a single laser beam. This creates an electrifying sense of the performer reaching out to his audience audibly, visually and spiritually.

The futuristic jacket that Bono wears embodies Terminator-chic, with 240 lasers embedded along the seams of its arms and main body. This extends Bono’s silhouette outwards into the vast space of the stadium, magnifying his every movement in hundreds of scintillating beams that flicker across the audience. The performer becomes a dazzling artwork that moves in synchronisation with the music. He emits rays of light like a new-age idol and the lasers become a visual metaphor for the power of influence between performer and audience.

Moritz Waldemeyer is an engineer-cum-designer whose work embraces innovative applications of LED and laser lighting, bringing it into everything from fashion and furniture design to the world of music and performance. Born in East Germany, Moritz moved to London to train as an engineer at Kings College, completing his master’s degree in 2001. He has since collaborated with many of the world’s top designers and architects including Hussein Chalayan, Zaha Hadid and Philippe Stark. Waldemeyer has an equally strong body of independent projects, which illuminate the grey area between technology and creative design.

The 360 Tour will perform 44 shows across Europe and America. Every aspect of the show is highly innovative from the costume design to the stage: on the opening night Bono announced, ‘we’ve got a stage designed by Guadi’. The tour features a spider- like construction with a circular platform in the centre of the audience designed by Willie Williams and Mark Fisher. By elevating the sound and lighting equipment, the walls that traditionally obscure the performers from their audience are removed. Waldemeyer’s costume design works impeccably with stage design to raise the bar on interactive and visually spectacular large-scale performance. As the tour progresses expect to see more exciting Waldemeyer creations which are to be developed.

The U2 360 Tour will play in 15 cities in Europe finishing at Cardiff’s Millennium on the 22nd of August before heading to North America with 20 shows starting in Chicago on the 12th of September. In 2009 the tour will perform for over 3 million people in 44 shows.

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Etre Touchy by Etre


Digital communications agency Etre have created gloves that expose the tips of the thumb and index finger, specifically designed for using touch-screen devices.

Called Etre Touchy, the gloves allow contact between skin and the screen, required by many devices.

Photographs are courtesy of Etre.

Here’s more information from the designers:

Etre Touchy gloves are a stylish, fun and practical way to keep your hands warm and dry while using your touch-screen phone, portable games system, music player and other electronic devices.

While a normal pair of gloves might keep your hands snug and dry, they won’t work with modern touch-screen devices like the iPhone or iPod Touch – which respond only to skin-on-screen contact. Their bulkiness and lack of sensitivity also leads to fat-fingering misery when using the tiny keypads of other mobile devices.

Fingerless gloves do pretty much exactly the opposite: Their missing fingertips allow you to operate modern touch-screen devices and provide the dexterity necessary to avoid fat-fingering hell. But they don’t keep your hands snug and dry. No fingertips means cold, wet and dirty digits, which kinda defeats the purpose of wearing a pair of gloves in the first place.

Etre Touchy gloves give you the best of both worlds: They give you the warmth and dryness of a normal pair of gloves combined with the touch-screen/electronic device compatibility of fingerless gloves.

That’s because they are “part normal pair of gloves, part fingerless pair of gloves!” That is, they cover your middle, ring and little fingers completely, keeping your hands cosy, clean and damp-free; while exposing only the tips of your thumbs and index fingers, allowing you to touch, tap, stroke, slide and pinch your device’s display in any which way you choose!

So get yourself a pair o’ Touchy and stick two fingers up to technology!

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PACT underwear by Yves Behar


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San Francisco designer Yves Behar of fuseproject has designed a range of sustainable underwear for online clothing retailer PACT.

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The range is made of organic cotton, is shipped in compostable bags (below) and is made according to strict environmental and social standards.

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Ten percent of profits will be given to social and environmental organisations, with the print pattern on the underwear reflecting the organisation that will receive the money.

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Here’s some info from Behar:

Yves Behar Flips Underwear Category On Its Head With Launch of PACT

PACT elevates buying underwear to a social movement through design, sustainability and philanthropy

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SAN FRANCISCO, August 17, 2009 – PACT, an online underwear brand that blends design and sustainability with support for powerful social and environmental causes, launched today with three premium organic cotton underwear collections for men and women. PACT believes that everyday essentials can communicate personal values.

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Buying PACT underwear is more than a transaction; it’s commerce as a social movement embodying the motto: Change Starts With Your Underwear. From how it’s made, shipped and shopped, the PACT brand is conceived in partnership with Yves Behar and his San Francisco-based studio, fuseproject, the industrial design and brand strategy firm behind iconic products like the Jawbone headset, Herman Miller LEAF Lamp and One Laptop per Child XO laptop.

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“We looked at underwear through the lens of 360º design,” said Jeff Denby, PACT Chief Creative Officer and Co-Founder. “Having fuseproject as an equity partner in PACT illuminates the fundamental importance of design to the PACT brand. Our collaboration is key to generating what we believe are the most innovative ideas at the intersection of business, design and sustainability.”

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At the core of PACT are deep partnerships with nonprofit organizations that work to create social and environmental change. Each underwear collection is aligned with a nonprofit. Internationally recognized artists and designers create graphic visualizations of each organization’s mission with underwear as their canvas. PACT then gives 10 percent of each sale to support these organizations. Inaugural nonprofit partners are 826 National, ForestEthics and Oceana, with Yves Behar behind the first collections’ expressive, playful prints.

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“In building PACT, we re-thought everything about the way underwear is made and marketed,” said Behar. “We’re not doing anything artificial or superficial, not with the body, not with the packaging and not with our partnerships. Our vision is to unite fashion and design with doing good in an authentic way, building a company that truly embodies 21st century needs, showing a new way for businesses to operate in the future.”

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PACT underwear is manufactured in Turkey with all processes – from growing the cotton to producing the finished product – occurring within a 100-mile radius. Every part of the supply chain is certified to or exceeds the highest possible environmental and social standards. Underwear is shipped to customers in bright green compostable shipping bags, with each pair packaged in a reusable cloth bag made from scraps. No big cardboard boxes. No filler.

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By visiting PACT’s website, consumers can shop by cause, fit or print, easily choosing what matters most to them. With each new collection, PACT will continue to connect consumers and the world’s most creative artists with the global community of organizations and people who are effecting meaningful social and environmental change.

“More than ever, consumers want to see their values reflected in the products they buy, from hybrid cars to fair-trade coffee, and PACT is applying this mindset to everyday essentials,” said Jason Kibbey, PACT CEO and Co-Founder. “Underwear is a necessity. So why not wear the most stylish, best-fitting and sustainable pair possible and give back to organizations dedicated to positive change?”

Product is exclusively available at www.wearPACT.com

About PACT:

PACT is an online apparel company launched in 2009 by Jason Kibbey and Jeff Denby offering design-driven, sustainably manufactured, premium underwear connected to powerful social and environmental causes. PACT creates partnerships with nonprofits and donates 10 percent of each underwear purchase to support these organizations’ work. PACT underwear is made of responsibly grown and manufactured organic cotton, transported in zero-waste packaging and delivered with a minimized carbon footprint, demonstrating the company’s ongoing commitment to style, sustainability and social consciousness. For more information, email PACT at [email protected]

About Yves Behar / fuseproject

Founded in 1999 by Yves Behar, fuseproject develops cohesive brand and product experiences. With a focus on establishing new markets and disrupting old ones, fuseproject’s work takes a long-term strategic approach to developing and enhancing its clients’ business, with teams spanning brand and market strategy, identity and naming, packaging design, product development and communications design. fuseproject has offices in both San Francisco and New York.

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Margaret Howell store by Pentagram


A new store designed by architect William Russell of Pentagram for clothing designer Margaret Howell opened in Paris last week.

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A continuous rail displays the clothing alongside objects and furniture chosen by Howell to be sold in the store, including furniture pieces from British furniture manufacturers Ercol and lighting from Anglepoise.

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Materials include oak, stained wooden floorboards, concrete and mild steel.

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The design will be applied to an existing store in Tokyo, then extended across all Howell’s shops in Japan.

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Here’s some more information from Pentagram:

Pentagram Architects designs retail interiors for Margaret Howell in Paris and Tokyo.

“For the past ten years I have worked with Will Russell on the design of our shop interiors. Whilst incorporating my ideas, Will always adds something that just wouldn’t occur to me – a special spatial vision – resulting in a rewarding and successful working relationship”. – Margaret Howell

Pentagram Architect William Russell has designed two new retail interiors for the renowned fashion designer Margaret Howell. The new stores, in Paris and Tokyo, will be used as the basis for the rollout of a unified interior design throughout Margaret Howell’s 66 Japanese stores.

Originally developed for Margaret Howell’s London Flagship Store and studio on Wigmore Street and adapted for her second London Store on the Fulham Road, Russell’s pared-down interior design emphasises a sense of space and simplicity. The design focuses on the inherent visual properties of materials such as oak, stained wooden floorboards, concrete and mild steel, echoing the timeless, understated style and commitment to traditional and natural fabrics of Howell’s clothing. A continuous clothes rail lines the walls, while accessories and homeware are displayed on full height Vitsoe shelving.

The stores are furnished with objects handpicked by Howell for sale alongside her clothes, including Ercol tables and chairs, Anglepoise lamps and Howell’s Reissue of Ernest Race’s 1955 Heron chair and footstall.

The Paris store, located at 6 Place de la Madeleine, occupies a former hairdresser’s shop that has remained unused for the past 35 years. The store has a destination-like quality enhanced by the tranquillity of its site; a private courtyard just off the main square.

In Tokyo, Pentagram Architects’ design is being applied to an existing store in the Jinnan-Shibuya district. The Jinnan-Shibuya store will provide a design blueprint for the remodelling of each of Margaret Howell’s stores in Japan, bringing them in to line with the European interiors created by Russell and unifying the in-store experience throughout the international Margaret Howell brand.

Margaret Howell Jinnan-Shibuya reopens on March 4. The opening of Margaret Howell Paris will be marked by an opening event on Thursday 26 March.

Project credits:
Architect: Pentagram Architects
Partner-in-charge: William Russell
Design team: Ali Tabrizi

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